Intro

Vectorilo, and IT consultancy reached out to us in need of a branding video to help launch a new ad campaign targeting at North American and European companies. They needed something edgy yet short without selling themselves short.

Strategy

Focus on positive affirmations. Speak to their audiences desire to manage a smooth business free of IT and Tech Support interruptions.

POSITIVE AFFIRMATIONS

We avoided the use of any negative phrases. Instead focused on positive affirmations only.

SUBTLE ASK

We incorporated a subtle call to action without actually telling the audience what to do. Easing all reservations.

Delivery

The entire video resulted in 47 seconds in duration. Using High Definition clips coupled with cinematic voice over to provide intensity.

ASSET

VIDEO
VOICEOVER

CLIENT

VECTORILO

RELEASED

JULY 15, 2019