It is an unquestionable fact, that social media is a dominant force all things media and information considered. Here are 5 tips for creating social media content that resonates with your target audience.
Successful brands leveraging this new frontier of information exchange fully understand the power it carries and equally so they have mastered the ability to create and share content which captivates and retains their audiences attention. Attention Retention is the ultimate holy grail of all media forms but most important it is the holy grail of social media; a world in which 3 seconds is considered a long time. And for most brands they goal is the capture and retain attention from first through the end of the content/context — be it audio, video or visuals. So how do you go about creating content that captures and retains attention? Here we go below:
THE SEE AND REACT ELEMENT: The core basis to consider when creating content for social media is based on the element of “see and react”. Which is the ability for the media form to immediately strike a curious nerve in its viewer that causes him or her to react to it. This can be in the form of the titles or headings, coloring, or distinctive sounds. Such elements of curiosity should always be at the first 3 seconds of the video or must be the focal point of the image.
PURPOSEFULLY COUNTER POPULAR BELIEF: In an intentional yet subtle manner present a point of view which is the opposite to what is thought to be true by most people. Of course you don’t want to be too far outlandish but at the same invoke a perspective which challenges the status quo while still tickling the curiosity of the audience to further stay engaged. These are usually in the form of your captions which should be no more than 8 to 10 words. The longer the caption the higher the bounce rate — when your audience keep scrolling or X out of the content. Less is also better.
BE OBSESSED WITH RELATABILITY: This is the area in which small firms outperform their much larger counterparts. Bigger and well established firms struggle with this as they are contained in the thought of always coming across perfect and professional. In the world of social media authenticity rules. Your ability to showcase and share relatable interactions is fundamentally core to rate at which your brand perception expands. There has never been a time more critical as today whereby consumers are more concerned as to “what is in it for me?”; “essentially how does this concern me?”. And rightfully so. If your target group are men in their late 20s to early 30s who are into entrepreneurship; then present your content in a manner that speaks to free thinking, casual dress down work environment, and onsite happy hours. And not perceptions of men in tie and polished leather shoes. Your ability to be authentic and excessively relatable is your key to organic growth on social media.
MAKE IT ABOUT EXPERIENCES NOT FACTS: When you speaks facts people will tune you out but when you share experiences they can’t get enough. Your social media feed should be a virtual story board, carefully curating experiences that tell a story. Stories and experiences which your audience can relate to. If people wanted facts, anyone can go google it. But there is a reason why they followed on social and it is to live through the lens of your experiences; experiences which they can relate to.
MAKE IT ABOUT THEM NOT YOU: A common mistake observed on social media is to think that your contents are about you. When in reality it is about your audience. It is a system in which your followers demand a certain type of message, emotion and value from you and it is your duty to supply their needs. Because if you do not, they will find someone else, worse yet a competitor to follow who might offer what they need plus more. Your entire posting habit should be thought of as an evergreen experiment — to discuss the likes and dislikes of your followers. And then evolve and adapt overtime as their demand of you changes; perhaps due to trends, competitor presence or just plain old feedback loop. The content should always be about your audience.
Do you have any content hacks of your own? We would love to hear them. Feel free to share below.