SaaS companies are generally a lot harder to market and convert subscriptions. Hence they require unique approaches to their branding strategies. The intent of this request was to create a video which struck an immediate resolution at the heart of their prospects pain-points.
Focus on issues faced by marketing teams and digital agencies. Waste no time to showcase immediately the capabilities of the SaaS platform in a way which reduced or eliminated confusions they had about their social media marketing strategies.
FOCUS ON PAINPOINTS
We avoided the use of any negative phrases. Instead focused on positive affirmations only.
EMPHASIZE EASE OF USE
We incorporated a subtle call to action without actually telling the audience what to do. Easing all reservations.
At 2 minutes in duration, we delivered a captivating video that spoke to all the key features of the platform. We also carefully incorporated well sourced audio tracks which ensure the user stayed engaged through the video.